Marketing Executive B2B, Glasgow

Permanent Contract

FPSG's exclusive client are one of the largest provider of Home/ Distance Learning courses and certainly the most experienced. Working in collaboration with easily recognised and accredited examination bodies that allows anyone to self-develop at their own pace. With a growing portfolio of courses and expansion into new markets our clients are looking to support this growth with an experienced B2B Content Marketing Executive.

Role Responsibilities

As B2B Content Marketing Executive your responsibilities will include:

* Research, write and distribute engaging and persuasive content to support each stage of the B2B marketing funnel

* Work with team members and external creatives in the creation and design of a variety of content types, including blogs, whitepapers, ebooks, infographics and videos

* Advise on B2B content strategy and have thorough knowledge of best practices

* Source opportunities to write for relevant industry publications and websites to support brand awareness, traffic and SEO

* Manage LinkedIn content and messaging for our Business Development Managers

* Ensure all content adheres to our clients brand guidelines and tone of voice

Person Specification

As a successful Digital Marketing Executive, you will have:

* Experience in B2B content marketing essential

* Understanding of B2B content marketing strategy

* Outstanding writing and editing skills

* Ability to generate creative and strategic ideas

* Experience using Google Analytics and LinkedIn

* Understanding of digital KPIs, trends and best practices

* Attention to detail and ability to multi-task

* Ability to work closely with other team members and freelancers

* Basic computer literacy a must: proficient in MS Word, Excel and PowerPoint

To apply, please utilise the 'Apply' prompt on the portal

FPSG is committed to equal opportunities regardless of gender, race, disability, sexual orientation, religion or belief and age

We are Disability Confident and neurodiverse aware. If you have a disability, please tell us if there are any reasonable adjustments we can make to assist you in your application or with your recruitment process