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Email Marketing Campaign Manager

Glasgow
£35000 - £40000 per annum
63415/001_1560264907

FPSG are excited to be working in partnership with one of the UKs leading online retailers. With a diverse culture the team are committed, ambitious and hardworking and are looking for an Email Marketing Campaign Manager to join the team to help them continue on their plans to double in size in the next 12 months.

The Email Marketing Campaign Manager will be responsible for collecting, organising and segmenting the customer data for use across digital channels. You will own and develop the customer segmentation strategy and accurately record and analyse performance data to improve the reach and engagement.

Role Responsibilities

  • Work closely with the E-Commerce Content and Marketing teams to oversee the creation and innovative email marketing campaigns that match the company brand and vision.

  • Ensure paid adverts and organic campaigns are data led, have measurable objectives and KPIs.

  • Utilize your skills to improve ROI by continually looking for new methods in line with the technology of the business.

  • Building and maintaining strong working relationships with the 3rd party suppliers and key stakeholders in the business.

To be successful in the role of Email Marketing Campaign Manager you will have experience with:

  • CRM and email marketing.

  • Working within an e-commerce business and knowledge of e-commerce platforms and web development processes.

  • Knowledge of identifying and applying segmentation strategies.

  • Harnessing customer data to create relevant, personalised communications throughout the customer journey.

  • Developing and optimising lifecycle marketing campaigns through A/B testing.

  • Ensure campaigns are adequately tracked and regularly build reports to analyse performance.

Reward

In return our client will reward you with: Competitive salary and interesting projects to work on within a rewarding environment. They are also committed to continual development and with plans to double in size this year the opportunity for career growth is huge.

Next Steps

To be considered, please Apply now along with your CV, current salary & expectations as well as your current notice-period.

Equal Opportunities

FPSG is committed to equal opportunities regardless of gender, race, disability, sexual orientation, religion or belief and age.

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