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Content Marketing Executive

Glasgow
£21000 - £25000 per annum + Flexi time, free online training courses
63632/001_1573724078

FPSG's exclusive client are one of the largest provider of Home/ Distance Learning courses and certainly the most experienced. With the marketing team at the heart of the business they are looking to add an experienced Content Marketing Executive to be based in their Glasgow City Centre office.

The successful candidate's main role will be to create informative and engaging content that positions the business as thought leaders within their key subject areas, including human resources, finance, and career development. This will primarily involve writing a wide variety of content for blogs and for external publications, designing and implementing the social media strategy, and writing copy for the website, course guides and other collateral as required.

Primary Role Responsibilities:

  • Create informative and well-researched content for the business blog and external publications.

  • Work with the graphic designer and other team members to produce a variety of content types, including infographics, newsletters, whitepapers, reports, and animations.

  • Write copy for the business website, course guides, emails, digital and print adverts, and other promotional material as required.

  • Tailor content to local and international markets across the UK, Middle East and Asia.

  • Design and implement organic social media strategy and manage content across the business social profiles.

To be successful in the role of Content Marketing Executive you will have experience with:

  • Excellent writing and editing skills.

  • Experience in content marketing.

  • Experience in social media management and analytics, including Facebook, Twitter, and LinkedIn.

  • Creativity in developing new ideas for content across all channels.

  • Understanding of SEO best practices.

  • Strong research skills and attention to detail.

  • Understanding of Google Analytics and digital KPIs.

In return:

Besides the opportunity to work with a bright, talented and passionate team, you will have the opportunity to continually develop you will also have access to all of the business online training courses.

Next Steps

Please click on "Apply Now" along with your up-to-date CV stating your notice period and salary expectations or get in touch with Stuart Aird at FPSG.

Equal Opportunities:

FPSG is committed to equal opportunities regardless of gender, race, disability, sexual orientation, religion or belief and age.

We are Disability Confident and neurodiverse aware. If you have a disability, please tell us if there are any reasonable adjustments we can make to assist you in your application or with your recruitment process

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