We are delighted to announce that we have rebranded, get ready to welcome our new brand identity!
Since 1998 we have expanded, diversified and innovated to suit the needs of our clients. In the last 18 months alone, we have launched our Major Projects team specialising in the Energy & Infrastructure sector and entered into a 4 year sponsorship deal with Scottish Athletics.
With this in mind, we sought feedback from our clients and candidates to help inform how we should present our brand to the market. We wanted to have an identity which represented the business we have become. Read more to find out what’s new.
Our logo has been simplified to represent FPSG’s goals and company values. The colours provide a link to the past while introducing a new palette reflecting our growing values. The tagline says simply how we support our candidates and clients.
Our new palette is bright, welcoming and varied reflecting how we interact with our client base, delivering varied recruitment strategies to reach recruitment goals.
We have rationalised our specialisms and now have five core sectors; Contact Centre, Energy & Infrastructure, IT, Professional Services and Public Sector. Our new palette allows each sector to have its own colour palette and in time build its own identity in its market.
At FPSG, we put our candidates and clients at the centre of what we do. We want you to be part of the story and we feel the new website reflects this through video content, social media and story boxes which can be updated quickly. We have also introduced the teams you will be dealing with on a day to day basis.
The new website gives our clients and candidates what they want: easy navigation with plenty of engagement opportunities.
Chief Executive Officer, John Agnew said ‘We are delighted with our rebrand. This reflects where we are now in terms of how we work in partnership with our client and candidate base, our flexible and diverse approach and our commitment to supporting the communities in which we work.’
Making the Change
We are happy to be modernising our brand identity and look forward to being recognised in the industry with our new look – big thanks to Adeo for the assistance in our new branding and website.
Have a look at our brand new site: www.fpsg.com
We love the results and want to know what you think. Please send us your feedback to firstname.lastname@example.org